MS State Online wins silver and bronze from UPCEA for excellence in marketing
Contact: Mary Pollitz
STARKVILLE, Miss.鈥擬ississippi State Online鈥檚 team was recognized nationally for its recent marketing campaigns during the University Professional and Continuing Education Association鈥檚 annual competition.
MS State Online won a silver excellence in marketing award for 鈥淐reating a Sense of Belonging: MS State Online Revamped Orientation鈥 and bronze for 鈥淩evolutionizing Student Engagement: MS State Online鈥檚 Journey to Strategic Online Communication鈥 campaigns.
Founded in 1915, UPCEA is an organization for professional, continuing and online education. The university鈥檚 awards聽recognize marketing campaigns that excel in creativity, execution and impact鈥攆ocusing on outstanding and effective marketing in the higher education industry based on overall creativity, messaging, results achieved by the campaign and level of design.
Tracy Craven, associate director for Mississippi State鈥檚 Center for Distance Education, credits the entire MS State Online staff who each played a role in both campaigns.
鈥淲e are thrilled and incredibly proud to have won not one, but two excellence in marketing awards at the UPCEA conference,鈥 Craven said. 鈥淭hese honors reflect the hard work, creativity, and dedication of our team at MS State Online to connect with students in meaningful ways. It鈥檚 exciting to see our efforts recognized on such a prestigious stage, and it inspires us to continue raising the bar in online聽education.鈥
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